turning ideas into identities.
TrainingWheels is an app designed to simplify and streamline transportation to afterschool activities in a safe, stress-free way. It provides a platform—with verified parent drivers—that connects families who need rides with families already heading in the same direction. Think of it as a modern, secure carpooling solution, designed specifically for parents.
capstone/case study
The Foam Guy was looking for a new look for their company while keeping the familiarity of their previous logo for their existing client base. Throughout this project, I worked on finding a balance between the new modern style of logos and the family-based feel that their previous logo incorporated. This was my first time designing a logo including a character, and it was a great experience. I appreciated the opportunity to explore a few different logo and brand design aspects through this project.
brand identity redesign
During my time working for the Centre for Experiential Learning at Vancouver Island University, I created a visual document for their first Annual Student Engagement Report. This was the first time this had been done as a physical product with accompanying visuals; it had previously been a black-and-white text document.
publication design
During the rebranding of the Chickapea packaging, I aimed to broaden their target audience to increase their sales. One feature that distinguishes Chickapea from it’s competitors is its 23 grams of protein per serving. To highlight the protein content, I incorporated a macronutrient pie chart and triangular-shaped window. In doing this, I am attracting a different audience than this brand's usual consumers: those wanting to increase their protein intake without having to cut out pasta.
packaging redesign
Let’s chat!
Your vision, brought to life! Whether you need a fresh brand identity, a rebrand, or ongoing brand management, I’m here to help. Fill out the form or reach out via email, and I’ll get back to you as soon as possible. I look forward to hearing about your ideas!